Radhika Burman as new vice president of Publicis: Publicis Worldwide India has announced the appointment of Radhika Burman as vice president-strategic planning. She will be based out of New Delhi and will report into Sanjay Sharma, managing director and chief strategy officer, BBH-Publicis Worldwide India.
In her new role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.
Burman has over 11 years of experience both on the client side as well as across network agencies. In her last role, she was manager-strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewelry business for India by effectively analyzing and translating consumer and trade research into insightful strategies. Prior to that she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero and Cargill among others.
“The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that,” Burman added.