NEW DELHI | Domestic electronics brand Micromax is set to launch its new ‘in’ range of smartphones in the country on 3 November.
The company said in its tweet on Friday, “Come do a little sugar. Be ready for the mega unveiling of the new HashtagInMobile range of Micromax smartphones on November 3 at 12 noon.”
A lot of details have been revealed about the new Micromax series before launch.
The company is expected to launch two phones in the series, which will be powered by the MediaTek Helio G35 and MediaTek Helio G85 processors.
The model with the Helio G35 features a 6.5-inch HD display, 3GB of RAM, and 32GB of storage. The device is likely to be given a 5,000 mAh battery.
Micromax’s ‘in’ smartphone series can be priced between Rs 7,000 and Rs 15,000 in the country.
The company recently announced that Micromax plans to invest Rs 500 crore to re-enter the smartphone segment and build products from the ground-up for new-age consumers in the country.
Micromax has manufacturing facilities at two locations Bhiwadi and Hyderabad. The brand has the capacity to produce more than 20 lakh phones per month.
The brand is also working on strengthening its already established retail and distribution network.