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Pescafresh Launches “World’s First Live Commerce in Seafood and Meats category”

Mumbai: India’s first D2C Seafood and Meats brand Pescafresh is launching the world’s first live commerce tech property – Pescalive – in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source.

Actor Neil Nitin Mukesh and Kunal Vijaykar unveiled Pescafresh’s new tech platform Pescalive at Mumbai recently with Sangram Sawant, Founder, Pescafresh. Chef Sanjeev Kapoor graced the event and shared a few words of wisdom on stage. The other guests on the dais included India’s only Master of Wine, Sonal Holland, Karthik Reddy, founder and Managing Partner of Blume Ventures, Amit Uplenchwar, Director Strategy at Kalpataru Group and Sanjay Sethi, MD & CEO of Chalet Hotels.

The evening was an entertaining and glitzy evening that saw a massive attendance from well-known influencers like Shaheen Abbas, actress Smita Jaykar, Rukmini Neil Mukesh, TV actor Suraj Thapar, popular singer Sriram Iyer and model-anchor Sandhya Shetty.




The event saw the entire galaxy of Mumbai’s gourmet lovers descend and sample some of the best that Pescafresh had to offer. Sumptuous and fresh seafood, meats and some delectifying veg dishes were served up and the guests were spoiled for choice! The dining options on offer displayed a wide variety of choices including a sushi bar, taco station and live fish counter. Pescalive users can be assured of a varied spread and choices like they have never seen before.

Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door.  Customers can buy seafood on a first come, first serve basis in real time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centres, explore live cooking marathons, expert panel talks and influencer engagements among other activities.

“We are honoured and elated that Neil Nitin Mukesh, Kunal Vijayakar and of course, the legendary Chef Sanjeev Kapoor could be a part of this unveiling. As a brand that has believed in democratising freshness since the last 15 years, we have been pained to see how technology has been misused to spread the wrong messages or to misguide the consumers. At Pescafresh, we believe that transparency is the key and we are keen to pioneer and usher in a new era of eradicating opaqueness from this category. With Pescalive, what you see is what you get. As a conscientious brand, we will use the technology in a responsible way and for reasons that technology is meant for, with the core being ‘transparency’. The opportunities are infinite with Pescalive,” said Sangram Sawant, Founder, Pescafresh.




“With a vision to shape a new generation of internet commerce, Pescafresh has taken a leap in bringing in an interactive live buying experience. Informed decision making and what you see is what you get, from the underlying principles of this new technology launch, termed Pescalive. As a tech first and tech unlimited company, we are immensely excited about launching Pescalive and we are confident that it will change the way our customers experience the brand, as it will inform, entertain and empower them. Stay tuned, as it will only get better, richer and more engaging, as we continue to invest in tech and bring in delightful new experiences,” said Kazhiyur, Chief Technology Officer, Pescafresh.

Founded in 2004 by Sangram Sawant, Pescafresh functions on the farm-to-fork business model. The brand owns the entire back-end supply chain, including stringent cold chain control, procurement, processing and storage, so that the products’ quality and freshness is maintained right from the initial stages to the time it reaches the customers. Pescafresh is introducing an additional 100 products across the raw and RTE -RTC product line.




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